Jeff Goldbloom photos from December 1, 2012 at the Rock Lottery! at the Knitting Factory in Brooklyn, NY are now online. View them here or on Flickr.
The Rock Lottery premise is simple, but effective. Twenty-five hand picked musicians meet at 10:00AM at the evenings performance venue. These volunteers are organized into five groups through a lottery-based chance selection. The five separate groups are then released to practice at different locations. The musicians have twelve hours to create a band name and three to five songs (with a one cover-song limit). The groups will then perform what they have created that evening in front of a waiting audience.
Jeff Goldbloom was comprised of Noah Kardos-Fein of Yvette, Nick Sylvester of Mr. Dream, Lua Rios of Gold Lake and Craig Pfunder of VHS or Beta.